AI Insights · Timothy · January 2025
Top Beauty Retail Apps Performance in Latin America Q4 2024
Explore the performance of leading beauty retail apps in Latin America during Q4 2024, based on Sensor Tower data.
In the fourth quarter of 2024, the beauty retail app landscape in Latin America saw significant activity, with five major apps leading the charge. Here's how they performed based on data from Sensor Tower.
O Boticário experienced a fluctuating trend in weekly downloads, peaking at around 210K in late October, before settling at approximately 117K by the end of December. The app maintained a strong user base, with weekly active users starting at 3.3M and concluding the quarter at about 2.1M.
Natura (Oficial) showed a spike in downloads mid-quarter, reaching 240K in late November. The weekly active users mirrored this growth, climbing from 1.9M to a high of 3.7M before closing at 2M.
SEPHORA: Maquiagem e Perfumes had a steady increase in downloads, peaking at 92K in early November. Active user numbers also rose, starting at 456K and reaching a high of 750K in late November.
Época Cosméticos & Perfumaria saw a significant rise in downloads, from 40K to a peak of 153K in late November. Active users increased from 582K to over 1.4M during the quarter.
Beleza na Web: Cosméticos experienced growth in downloads, with numbers reaching 83K in late November. The app's active users grew from 743K to over 1.2M by the end of November.
These trends highlight the dynamic nature of the beauty retail app market in Latin America. For more detailed insights, visit Sensor Tower's platform.
